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  • 교수진 소개
  • 교수진 소개

교수진 소개

교수진 소개

  • 교수 마케팅
  • 이은주

뉴로마케팅랩

학력

  • 서울대 학석사 , 1990-1996.
  • University of Tennessee, Knoxville (Dual Ph.D. in Business Administration and Consumer Economics , 2002)

약력/경력

  • 성균관대학교 경영전문대학원 마케팅 전공 교수 , 2008- 현재
  • 중앙대학교 경영학과 마케팅 전공 조교수 , 2005-2007
  • 캘리포니아 주립대학 마케팅 전공 조교수 2002.9-2004.12
  • <마케팅연구> 편집장 2018-2020
  • Samsung Electronics 거점장 양성프로그램 주임교수(PM)

연구키워드

  • 뉴로마케팅
  • 인공지능마케팅

연구성과

  • 2019년 SSCI 논문 5편 게재

논문

[구글 스칼라 참조 https://scholar.google.com/citations?user=K-DfmmoAAAAJ&hl=en&oi=ao]

  • Jing Zhang, Jin Ho Yun, Eun-Ju Lee (2020), "Brain Buzz for Facebook? Neural Indicators of SNS Content Engagement," Journal of Business Research (SSCI, Impact Factor 4).
  • Eun-Ju Lee, Han Ah Choi, JH Han, Dong Hyun Kim, Eunju Ko, Kyunghoon Kim (2020), "How to "Nudge" your consumers toward sustainable fashion consumption: An fMRI Investigation," Journal of Business Research (SSCI, Imfact Factor 4)
  • Jun Ho Yun, Jing Zhang, Eun-Ju Lee (2019), "Electrophysiological Mechanisms of Time-Dependent Assessment in Moral Decision-Making," Frontiers in Neuroscience (SCI Core, Impact Factor 3.6), Forthcoming.
  • KyongCheon Cha, Minah Suh, Gusang Kwon, Seungeun Yang, and Eun-Ju Lee (2019), “Young Consumers' Brain Responses to Pop Music on YouTube,” Asia Pacific Journal of Marketing and Logistics (SSCI Journal), Forthcoming.
  • Billy Sung, Nicholas Wilson, Jin Ho Yun, and Eun-Ju Lee (2019), “What Can Neuroscience Offer Marketing Research?” Asia Pacific Journal of Marketing and Logistics (SSCI Journal), Forthcoming.
  • Eun-Ju Lee, Hanah Choi, Jinghe Han, Dong Hyun Kim, Eunju Ko*, Kyung Hoon Kim (2019), "How to "Nudge" Your Consumers toward Sustainable Fashion Consumption: An fMRI Investigation," Journal of Business Research (SSCI Impact Factor 3.35), In-Press.
  • 윤진호 장정 이은주 (2019), "우리는 호모모랄리스인가? 도덕적 딜레마 해결기제의 신경윤리학 연구," 경영학연구, 48(1), 53-79.
  • Eun-Ju Lee, Nordirov Zafarzon, Jing Zhang (2018), "Using Predictive Analytics to Profile Potential Adopters of Autonomous Vehicles," Asia Marketing Journal, Forthcoming.
  • 이은주, 김동현, 최한아 (2017), "지속가능소비를 촉진하는 감성 뉴로마케팅: 대면 효과의 기능성 뇌자기공명영상 연구 (Putting Faces to Sustainability Marketing:An fMRI Investigation of Affective Persuasion", 마케팅연구, November. http://dx.doi.org/10.15830/kmr.2017.32.4.43(2017 마케팅연구 우수논문상 수상)
  • Eun-Ju Lee and Jin Ho Yun (2017), Moral Incompetency under Time Constraint, Journal of Business Research (SSCI Journal, Impact Factor 4.1), Published Online on November 1, 2017, https://doi.org/10.1016/j.jbusres.2017.10.043
  • Eun-Ju Lee (2016), "Empathy Can Increase Customer Equity Related to Pro-Social Brands," Journal of Business Research (SSCI Journal, Impact Facor 4.1), 69 (9), 3748-3754. https://doi.org/10.1016/j.jbusres.2015.05.018
  • 이은주, 백태영, 신현준, 전경민, 차경천 (2016), " 광고비가 마케팅 및 재무적 성과에미치는 영향: 브랜드 애호도, 수익성, 기업가치를 중심으로," 광고학연구 27 (4), 71-90.
  • Gusang Kwon, Min-Young Kim, Sanghyun Lim, Hyukchan Kwon, Yong-Ho Lee, Kiwoong Kim, Eun-Ju Lee, Minah Suh (2015), "Fronto-Parietal Alpha Phase Synchrony Reflects Differential Attentional Demands during Word Recall and Oculomotor Dual-Tasks," Neuroreport (SCI Core, Impact Factor 1.52), Forthcoming.
  • Gusang Kwon, Sanhyun Lim, Min-Young Kim, Hyukchan Kwon, Yong-Ho Lee, Kiwoong Kim, Eun-Ju Lee, Minah Suh (2015), "Individual Differences in Oscillatory Brain Activity in Response to Varying Attentional Demands During a Word Recall and Oculomotor Dual Task," Frontiers in Human Neuroscience (SCI Core, Impact Factor 2.9), Forthcoming.
  • Seung-eun Yang, Eun-Ju Lee, Seungho Paik, Beopmin Kim (2015), "The "Psy" Effect: Neuro-Vascular Responses to Psy's YouTube Music Videos," Korean Marketing Review (마케팅연구), Forthcoming.
  • Wujin Chu, Meeja Im, and Eun-Ju Lee (2014), "Investor Expertise as Mastery over Mind: Regulating Loss Affect for Superior Investment Performance," Psychology & Marketing (SSCI Journal), Forthcoming May (2014).
  • Eun-Ju Lee , Gusang Kwon, Hyun Jun Shin. Seungeun Yang, Sukhan Lee, and Minah Suh (2013), “The Spell of Green: Can Frontal EEG Activations Identify Green Consumers?” Journal of Business Ethics (SSCI Journal), Online Publication on June 17, 2013.
  • Eun-Ju Lee (2013), “Fair Trade Coffee on Your Brain,” Frontier Management Review , 1(1), 151-164.
  • Eun-Ju Lee et al. (2013), The Conscious Choice of Homo Evolutis : Can Fronto-Parietal EEG Activations Predict Consumer Choice of Sustainable Products?” Korean Management Review ( 경영학연구 ), 42 (3), 805-821.
  • Eun-Ju Lee, Seung-Eun Yang, Eun-Young Hwang, Myungwon Choi (2012), “Individual Differences in Working Memory Capacity Determine Attentional Control and the Recall of Advertising Text Language: An Eye-Tracking Study,” Korean Marketing Review ( 마케팅연구 ), 27 (December), 101-122.
  • So-Hyun Kim, Eun-Ju Lee, and Haemoon Lee (2012), “Do Colors Aid Recall of Brand Names That Are Scripted in a Low Literacy Language?” Journal of Consumer Studies, 23(1), 87-113.
  • Eun-Ju Lee, Gusang Kwon, Aekyoung Lee, Jamshid Ghajar, Minah Suh (2011), “Individual Differences in Working Memory Determine the Effects of Oculomotor Task Load on Word Recall Performance,” Brain Research . (SCI Core, Impact Factor 2.551), 1399, 59-65.
  • Sungmin Ryu, Eun-Ju Lee, and Wonjun Lee (2011), “A Cross-Cultural Study of Power Structure and Interfirm Commitment: The Effect of Collectivism,” Journal of Business and Industrial Marketing, 26 (2), (SSCI Journal), 92-103.
  • Hyun Jun Shin and Eun-Ju Lee (2011), " The Principles and Practice of Neuromarketing ," Korea Business Review , 14 (3), 193-213.
  • 임미자 · 주우진 · 이은주 (2010), 투자행동에서의 성별효과연구 : 감정조절 및 투자성과를 중심으로 , 소비자학연구 , 21 (4), 1-22.
  • Eun-Ju Lee and David W. Schumann (2009), “Proposing and Testing Contextual Gender Influence Theory: An Examination of Gender Influence Types on Consumer Trust Towards Computer Agents,” Journal of Consumer Psychology, 19(3), 247-258 (SSCI Journal, Impact Factor 2.80).
  • Eun-Ju Lee (2008), "Who Uses Stereotypes Against Saleswomen Femininity as Self-Schema and Biases in Trust Judgment," Advances in Consumer Research , 35, 498-506.
  • 이은주 · 임미자 (2009), “ 교환 관계 내 성 역학관계에 관한 연구 ,” 마케팅연구 , 24 (2), 1-20.
  • Eun-Ju Lee (2007), “Agent Gender and Sex-Typed Social Influenceability in Online Communication,” Advances in Consumer Research , 34, 664-668.
  • Eun-Ju Lee, Jinkook Lee, and David Eastwood (2003), “A Two-Step Estimation of Consumer Adoption of Technology-Based Service Innovations,” Journal of Consumer Affairs, 37 (2), 256-282(SSCI Journal, Impact Factor 1.96).

특허 / 지적재산권

[Patent 등록 국내 특허]

  • 대인 감성 평가 시스템 및 대인 감성 평가 정보를 수집하고 이용하는 방법

[Research Grant]

  • 한국연구재단 (National Research Foundation) 뇌생체 정보 기반 사용자 신원인식과 신용평가, 이공개인기초 연구비, 2015-2018 (1억 5천만원)
  • 한국연구재단 (National Research Foundation) 뇌생체 정보 기반 사용자 감성 신원 인식 및 감성 정보코드 생성: 인간친화 공감형 인공지능 휴먼케어 서비스 응용, 이공중견연구비, 2018-2021 (3억원)