University of Tennessee, Knoxville (Dual Ph.D. in Business Administration and Consumer Economics , 2002)
약력/경력
성균관대학교 경영전문대학원 마케팅 전공 교수 , 2008- 현재
중앙대학교 경영학과 마케팅 전공 조교수 , 2005-2007
캘리포니아 주립대학 마케팅 전공 조교수 2002.9-2004.12
<마케팅연구> 편집장 2018-2020
Samsung Electronics 거점장 양성프로그램 주임교수(PM)
학술지 논문
(2023)
Consumers’ Responses to Personalized Service from Medical Artificial Intelligence and Human Doctors.
PSYCHOLOGY & MARKETING.
111,
12
(2023)
Planet earth calling: unveiling the brain's response to awe and driving eco-friendly consumption.
FRONTIERS IN NEUROSCIENCE.
17,
-
(2023)
Exposure to loneliness cues reduces prosocial behavior: Evidence from N400 and P300.
FRONTIERS IN PSYCHOLOGY.
14,
-
(2023)
Rules of Attraction: Females Perception of Male Self-Representation in a Dating App.
아시아마케팅저널.
24,
4
(2022)
Can Climate Change Awaken Ecological Consciousness? A Neuroethical Approach to Green Consumption.
SUSTAINABILITY.
14,
22
(2022)
ERP Study of Liberals' and Conservatives' Moral Reasoning Processes: Evidence from South Korea.
JOURNAL OF BUSINESS ETHICS.
176,
4
(2022)
“Two Rivers” brain map for social media marketing: Reward and information value drivers of SNS consumer engagement.
JOURNAL OF BUSINESS RESEARCH.
149,
(2021)
COVID-19 위협이 즉각보상 추구 행동에 미치는 신경심리학 연구.
마케팅연구.
36,
3
(2021)
Brain buzz for Facebook? Neural indicators of SNS content engagement.
JOURNAL OF BUSINESS RESEARCH.
130,
.
(2021)
Behavioral and neural evidence on consumer responses to human doctors and medical artificial intelligence.
PSYCHOLOGY & MARKETING.
38,
4
(2020)
How to "Nudge" your consumers toward sustainable fashion consumption: An fMRI investigation.
JOURNAL OF BUSINESS RESEARCH.
117,
(2020)
What can neuroscience offer marketing research?.
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS.
32,
5
(2020)
Young consumers' brain responses to pop music on Youtube.
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS.
32,
5
(2019)
Electrophysiological Mechanisms Underlying Time-Dependent Assessments in Moral Decision-Making.
FRONTIERS IN NEUROSCIENCE.
11,
3
(2017)
Moral Incompetency under Time Constraint.
JOURNAL OF BUSINESS RESEARCH.
85,
1
(2016)
광고비가 마케팅 및 재무적 성과에미치는 영향: 브랜드 애호도, 수익성, 기업가치를 중심으로*.
광고학연구.
27,
4
단행본
(2012)
사회적 기업의 새로운 도약을 위한 성공과 위기사례-5가지 유형별 사례를 중심으로.
FKI 미디어.
주저자
(2010)
융합인지과학의 프런티어.
성균관대학교 출판부.
공동
(2010)
주요기업의 위기극복 성공사례.
FKI 미디어.
공동
특허/프로그램
대인 감성 평가 시스템 및 대인 감성 평가 정보를 수집하고 이용하는 방법(System for acquiring consumers’ emotional responses to people and Method for collecting and using thereof).
10-1808-9560000.
20171207.
대한민국
학술회의논문
(2023)
Information Transparency of Knowing Where Your Donation Money is Spent Matters to Your Brain: Evidence from an fMRI Investigation.
American Marketing Association Summer Conference.
미국
(2023)
Behavioral and neural evidence for consumer responses to virtual fitting model in luxury fashion E-commerce.
American Marketing Association Conference.
대한민국
(2023)
Do Consumers’ Responses to Human Doctors Differ from Their Responses to Medical Artificial Intelligence with Anthropomorphic Features? An fMRI Investigation.
Association for Consumer Research Conference.
미국
(2023)
Understanding the Metaverse Experience through Consumer Brain Imaging.
Global Association for Marketing and Management.
대한민국
(2023)
Companies should Stop their Misconduct on Consumers’ Information: Evidence from fMRI Investigation.
AMA Winter Conference.
미국
(2023)
How do people think about climate change? A Neuroethical Approach to Green Consumption.
American Marketing Association Winter Conference.
미국
(2020)
Celebrity-Endorsed SNS Advertising Activates Engagement Intention, Reward Circuitry and Visual Attention in Consumer Brain.
Global Marketing Conference.
미국
(2020)
Do Our Brains Oppose to Autonomous Vehicle Killings More than to Other Moral Risks? An fMRI Investigation.
Global Marketing Conference.
미국
(2020)
Future AI Advertising: Neural Cues of Consumer Engagement in Social Media Advertising with Deep Learning method.
Global Marketing Conference.
미국
(2020)
Is it new? How the brain recognizes ‘hot” fashion items in social media.
American Marketing Association Conference.
미국
(2019)
Effects of Luxury Brands' Sustainable Fashion Communication on Purchase Intention: An fMRI Investigation.
Korea Society of Marketing Science.
대한민국
(2019)
Fusion of EEG neural responses and deep learning in AI.
Korea Society of Marketing Science International Conference.
대한민국
(2019)
Investigating Potential Factors Affecting Consumer Engagement with Autonomous Vehicles.
Korea Society of Marketing Science Conference.
대한민국
(2019)
Luxury Transformation: Is AI-powered luxury retailer perceived to be more innovative?.
Korean Society of Marketing Science International Conference.
대한민국
(2019)
Neuroimaging analyses in neuromarketing or consumer neuroscience.
Korea Society of Marketing Science.
대한민국
(2019)
What can neuroscience offer marketing research?.
한국경영학회융합학술대회.
대한민국
(2019)
Can We Feel Empathy toward ‘AI doctors’?:
An fMRI Study of Consumer Acceptance of AI-Based Professional Services.
American Marketing Association Summer Conference.
미국
(2019)
Celebrity Endorsement in Social Media Marketing Activates Reward Circuitry and Consumer Attention in Brain.
Global Fashion Management Conference.
프랑스
(2019)
Liberals Exihibit Medial Frontal Negativity in Moral Judgment under Time Pressure.
Global Fashion Management Conference.
프랑스
(2019)
The Effect of Luxury Brands’ CSR Communication on Purchase Intention: An fMRI Investigation.
global fashion management conference.
프랑스
발전기금
