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| 학수번호 | 교과목명 | 학점 |
자기 학습 시간 |
영역 | 학위 |
이수 학년 |
비고 | 언어 |
개설 여부 |
|---|---|---|---|---|---|---|---|---|---|
| HFS3006 | 미래인문학과예술문화 | 3 | 6 | 전공 | 학사 | 2-4 | 미래인문학연계전공 | 한 | Yes |
| 본교과목은 첨단기술의 발달로 이미 다가온 미래와 미래에 대한 예상들을 미래인문학의 관점에서 살펴볼 것이다. 이 수업의 핵심은 첨단기술의 발전으로 인한 인간과 인간 삶의 질 및 가치 변화에 관한 문제제기이다. 첨단기술이 급속히 발전함에 따라 인간에게 무엇이 문제로 제기되고 있으며, 인간의 삶에서 어떤 가치들이 사라지고 새로이 부상하고 있는지를 고찰하고 그것의 의미를 분석하여 제기되는 문제의 해법을 모색하고자 할 것이다. | |||||||||
| ISS3090 | Technology, Society and Sustainability | 3 | 6 | 전공 | 학사 | 1-4 | 국제하계대학 | 영 | Yes |
| 기술과 사회가 서로 어떤 영향을 미치며 어떻게 성장해왔는지를 배워, 이를 바탕으로 앞으로 우리의 기술과 사회를 어떻게 지속 가능하도록 유지하고 발전시켜나갈 것인지를 토의해본다. | |||||||||
| ISS3182 | Strategic Management | 3 | 6 | 전공 | 학사 | 국제하계대학 | 영 | Yes | |
| This course is designed to develop skills needed for analyzing a strategic problem to arrive at a strategic managerial decision about it after synthesizing all the relevant information. Specifically, one of the objectives of this course is to learn how to apply basic concepts of game theory to address strategic issues faced by businesses. Strategic managerial decisions by a manager are not static and cannot be made in isolation. Instead, a manager must account for the expected strategic actions and reactions of rival firms, subordinates, and superiors, etc., to his/her directives and proposals. Game theory is a powerful tool for examining strategic interactions among multiple players in a real business world. | |||||||||
| ISS3183 | Human Computer Interaction | 3 | 6 | 전공 | 학사 | 국제하계대학 | 영 | Yes | |
| This course covers the basic concepts, fundamental theories and current researches in humancomputer interaction. Topics include principles, theories, methodologies, design, implementation, evaluation and research in computer interfaces. The objectives of this course are: to familiarize students with basic concepts of human computer interaction; to introduce students to theories and principles in computer interface design; to develop students’ ability to design, conduct and analyze user studies for computer software; and to provide students with the knowledge of the design process for user interfaces. | |||||||||
| ISS3213 | International Business and Management | 3 | 6 | 전공 | 학사 | 1-4 | 국제하계대학 | 영 | Yes |
| This is a sophomore- or junior-level undergraduate course in international business (IB) strategy, with a focus on the foundations of global corporate success of large multinational enterprises (MNEs). The course has three main goals. First, it provides a critical overview of the most influential international business strategy literature with a focus on both conceptual and managerial insights. This overview should help undergraduate students obtain a better understanding of the complexity and the challenges associated with managing a large multinational network. Second, it aims to prepare undergraduate students for a professional career in an MNE by focusing primarily on the dynamic components of international business strategy and the change processes associated with such strategy. Third, the course aims to develop some practical communication skills, namely through preparing and making case presentations. In-depth understanding of the main sources of MNEs’ global corporate success is indispensable for further understanding the critical roles of MNEs as the most significant catalysts for innovation through collaboration in the world market. The course consists of twenty six formal sessions held over a period of four weeks (block course format) as shown in the general course outline, followed by the possibility to interact with the instructor on case analysis presentations. During the formal sessions, there will be a mix of presentations by the instructor (this should cove | |||||||||
| ISS3217 | Business Analytics | 3 | 6 | 전공 | 학사 | 1-4 | 국제하계대학 | 영 | Yes |
| This course will provide students with an introduction to business analytics. This course will change the way you think about data and its role in business. We will examine how data analysis technologies can be used to improve decision-making. We will study the fundamental principles and techniques of business analytics, and will examine real-world examples and cases to place datamining techniques in context and to develop business analytic thinking. | |||||||||
| ISS3218 | Advertising and Popular Culture | 3 | 6 | 전공 | 학사 | 1-4 | 국제하계대학 | 영 | Yes |
| This course is an exploration of advertising and popular culture (and advertising as popular culture). Students will explore advertising from many different perspectives, how it is attached by pop culture and how it is affecting pop culture and our everyday lives. | |||||||||
| ISS3219 | Digital Marketing | 3 | 6 | 전공 | 학사 | 국제하계대학 | 영 | Yes | |
| The goal of this course is to provide insights on how modern industry is adopting new emerging media and technologies as marketing tools. In a digital sphere, modern consumers go through the stages of awareness, intent, conversion and finally retention. The course will focus on how digital media have revolutionized the interactions between firms and consumers along this journey. New technologies offer powerful tools to reach consumers along the funnel: online display ads raise awareness, search listings reach consumers with intent, e-commerce facilitate conversion, and social medial both energizes and retains customers. | |||||||||
| ISS3220 | Consumer Behavior | 3 | 6 | 전공 | 학사 | 국제하계대학 | 영 | Yes | |
| The goal of this course is to provide 1) an understanding of the dynamics that underlie consumer behavior (CB) and the factors that influence these dynamics, and 2) experience in extending beyond knowing and understanding to applying said knowledge. For many aspects of the course experience, the guiding question will be: “How could you apply the concepts and principles form assigned reading to develop, improve, package or promote your product/service/issue in a way likely to impact positively upon consumers’ mental states and/or behavior? ” | |||||||||
| ISS3224 | Data Visualization | 3 | 6 | 전공 | 학사 | 국제하계대학 | 영 | Yes | |
| This course explores the field of data visualization. Topics cover the expanse of visualization from data preparation and cleaning to visualization types such as time series, box plots, and violin plots. Included in our study are visualization tools, online interactive visualizations, and other issues related to the display of big data. | |||||||||
| ISS3228 | K-Pop, Hallyu, and Korean Society | 3 | 6 | 전공 | 학사 | 1-4 | 국제하계대학 | 영 | Yes |
| This course provides an introduction to the recent cultural phenomenon globalization of K Pop and Hallyu. To understand this further, this course will deeply explore diverse context of Korea that have shaped K Pop and Korean media products, especially its historical, political economic, social, and cultural context. Also, this course gives an opportunity to understand key aspects of Korean culture behind K Pop and Korean media products as well. | |||||||||
| ISS3229 | Globalization of Korean Popular Culture | 3 | 6 | 전공 | 학사 | 1-4 | 국제하계대학 | 영 | Yes |
| This course aims to introduce and familiarize students to current events and issues in contemporary South Korean popular culture. It explores contemporary Korean popular culture with a special attention to the Korean Wave, the cult ural phenomenon known as hallyu . The use of a wide range of South Korean cultural products such as TV dramas, films, music, sports, tourism, and media will be examined in terms of political interests, market strategy, social demand, popular desire, and th e reception by consumers. This course will be further analyzed with the how internet negotiate, translate, and circulate the ideology of Korean identity and culture as these products participate in the transnational culture production and culture market as they attract global audience and fandom. The course also aims to equip students to critically assess popular culture as they are exposed to the theories and methodologies of cultural studies and globalization. No prior knowledge of Korean languages or hi story is required. | |||||||||
| ISS3265 | Cross Cultural Psychology | 3 | 6 | 전공 | 학사 | 1-4 | 국제하계대학 | 영 | Yes |
| Surveys research and theories on culture and psychology. Focuses on gaining a deeper understanding of Western and non-Western worldviews and their relation to various psychological topics, such as mental health, personality, spirituality, and emotion. Highlights both empirical and experiential approaches to studying cultural issues in psychology. | |||||||||
| ISS3266 | Digital Strategies in Media and Communication | 3 | 6 | 전공 | 학사 | 1-4 | 국제하계대학 | 영 | Yes |
| This course presents a clear overview of the digital media strategies for business and offers opportunities for acquiring analytical skills of performing integrated strategic communication (ISC) functions in digital environments. Topics coveredinclude search engine optimization, pay-per-click advertising, email marketing, big data, digital/social media analytics, social media management, content strategies, and mobile marketing. Through online module sessions, class assignments, discussions, andsimulation project, students will be able to implement an integrated digital media campaign. Attention will also be given to working knowledge of the digital analytics tools for creating, managing, executing, and evaluating digital strategies | |||||||||
| ISS3290 | Introduction to Big Data Analysis | 3 | 6 | 전공 | 학사 | 국제하계대학 | 영 | Yes | |
| Understand the genesis of Big Data Systems • Understand practical knowledge of Big Data Analysis using Hive, Pig, Sqoop • Provide the student with a detailed understanding of effective behavioral and technical techniques in Cloud Computing on Big Data • Demonstrate knowledge of Big Data in industry and its Architecture • Learn data analysis, modeling and visualization in Big Data systems | |||||||||
| ISS3292 | Social and Sustainable Entrepreneurship | 3 | 6 | 전공 | 학사 | 1-4 | 국제하계대학 | 영 | Yes |
| This course introduces students to the process of social and sustainable entrepreneurship—where innovation meets impact. Together, we will explore what social entrepreneurship is, why it is important, and how entrepreneurial action can solve some of the world’s most pressing challenges. The course aims to achieve five core objectives;1 recognize the potential within yourself and others for social impact through entrepreneurial action; 2 apply the tools of entrepreneurship to pressing social challenges; 3 develop and evaluate novel social business concepts for their potential to be turned into sustainable ventures; 4 appreciate the role of social and sustainable entrepreneurship within society, and how it manifests itself in different contexts (start-up, corporate, social, public sector) and people;5 understand key strategic tradeoffs in social entrepreneurship such as financing alternatives, organizational forms, impact measurement, and mission alignment. To achieve these objectives, students will learn about a variety of social issues and explore how to identify entrepreneurial opportunities that create both economic and social value. We will consider the strategic tradeoffs that social entrepreneurs must grapple with, the tools that make social ventures successful, and how to measure impact. By actively contributing in class, and completing each assignment, students will learn the tools necessary to successfully identify and develop a viable social and sustainable venture. | |||||||||
| ISS3294 | Brand Management | 3 | 6 | 전공 | 학사 | 1-4 | 국제하계대학 | 영 | Yes |
| In today's dynamic business landscape, brands have emerged as powerful assets that drive customer loyalty, competitive advantage, and long-term profitability. This course offers a comprehensive exploration of brand management, focusing on how brands serve as key drivers of value for organizations across industries. Through a blend of theoretical frameworks and practical case studies, students will gain a deep understanding of the various aspects of brand management and its significance in contemporary marketing strategies. The course will cover essential topics including: • Fundamentals of Branding • Brand Identity, Corporate Culture and Positioning • Brand Touchpoints • Brand Equity Measurement and Management • Technology Brands • Artificial Intelligence in Brand Management • Brand Ethics, Sustainability and Responsibility Throughout the course, students will analyze real-world case studies, engage in group discussions, and participate in hands-on exercises to apply theoretical concepts to practical brand management scenarios. By the end of the course, students will be equipped with the knowledge and skills to effectively manage brands as drivers of value, enabling them to make informed strategic decisions. | |||||||||
| ISS3296 | Cultural Contents and Natural Language Processing | 3 | 6 | 전공 | 학사 | 1-4 | 국제하계대학 | 영 | Yes |
| This course focuses on Natural Language Processing(NLP) methods in cultural contents industry, such as movie, drama, music, and webtoon industry. This course aims to understand the importance of linguistic data analysis in developing cultural content services and learn basic techniques of natural language processing. Students will attempt to understand human(user/consumer) by analyzing their linguistic data and then develop human-centered services, such as personalized recommendation systems and culture-specific marketing strategies. In this course, students will get a chance to practice basic Python grammars and NLP tools in class. The class will be conducted on the assumption that all students will have little (or no) prior knowledge of linguistics and programming. | |||||||||
| ISS3298 | Emerging Future: Technology Issues and Trends | 3 | 6 | 전공 | 학사 | 1-4 | 국제하계대학 | 영 | Yes |
| Are you going to be prepared to meet the rapid technology challenges and changes that will impact your professional and personal lives? The Emerging Future: Technology Issues and Trends course will provide you with the skills to plan strategically for the changing technological landscape. The highly interactive course design enables you to participate in forecasting activities through readings, video presentations, guest lectures, introductions to today’s futurists, and individual research. Throughout the course we will examine many forecasting techniques and methods that you can use as an information professional. You will become immersed in the literature and practices of current technological futurists and emerging technologies, gain skills to plan strategically for the changing technological landscape, and create a multi-media presentation or infographic that focuses on a new technological area that can impact the future. | |||||||||
| ISS3300 | K-pop Dance and Social Media | 3 | 6 | 전공 | 학사 | 1-4 | 국제하계대학 | 영 | Yes |
| Seoul is a hub of Korean Wave, which refers to the global popularity of Korean pop culture including K-pop, K-drama, and K-beauty products. The course will bring students to globally recognized filming sites, K-pop dance studios, and local festival venues so students gain hands-on experiences in Korean performing arts, tourism, entertainment and fashion industry, and more. Learning the evolution of K-pop dance from the 1980s to the 2020s by analyzing canonical K-pop choreographies and participating in fieldwork, students will be able to identify K-pop dance’s origins, unique fandom, and notable characteristics across arts and international business. The course will help students diversify their knowledge on the global pop culture and career as future creators, writers, educators, and entrepreneurs. Consists of lectures, fieldwork, exams, and student presentations. Open to all students, and no previous dance training is required. | |||||||||
| ISS3303 | Strategic Business Communication | 3 | 6 | 전공 | 학사 | 1-4 | 국제하계대학 | 영 | Yes |
| The strategic simulation class setting will engage the students in the imaginary leadership role to exercise how to make an ethical decision on the issues and challenges. This incorporates a mix of lectures, case discussions, role-playing, and group projects in real-world applications. As one progresses through this course, students will experience the power of strategic communication in the business context. As a result of actively participating in this class, you should be able to: a. Apply fundamental principles of communication in different organizational contexts. b. Demonstrate ability to write and present effectively, considering audience and purpose. c. Understand and address critical challenges during crises. | |||||||||
| MCJ2023 | 방송영상콘텐츠실습 | 3 | 6 | 전공 | 학사 | 2-3 | 미디어커뮤니케이션학과 | 한 | Yes |
| 본 교과목은 학생들이 방송 영상 콘텐츠를 기획, 제작하는 실습 기회를 갖도록 하는데 목적을 둔다. 수업을 통해 학생들에게 전반적인 방송 영상 콘텐츠 기획과 제작 과정에 관해 현업과 사회적 측면에서 소개할 것이다. 학생들은 방송 영상 콘텐츠 기획과 제작의 기초적 요소들을 이해하고 다양한 실습의 기회를 갖게 될 것이다. | |||||||||
| MCJ2034 | 미디어산업과비즈니스입문 | 3 | 6 | 전공 | 학사 | 2-3 | 미디어커뮤니케이션학과 | - | No |
| 본 과목은 미디어 산업의 작동원리와 미디어 기업의 전략을 체계적으로 분석한다. 수강생들은 다양한 법칙과 이론을 활용하여 미디어 시장을 분석한다. 또한 수강생들은 전략경영, 마케팅, CSR, 인사, 재무 등의 관점에서 미디어 기업을 분석한다. 수강생들은 미디어 산업을 구조와 성과 혹은 미디어 기업의 세부 전략을 분석하는 보고서를 작성하여 발표한다. | |||||||||
| MCJ2037 | 콘텐츠경제학 | 3 | 6 | 전공 | 학사 | 2-3 | 미디어커뮤니케이션학과 | - | No |
| 본 과목은 미디어, 문화, 예술 분야를 어우르는 콘텐츠산업의 작동원리를 경제학적 이론과 방법론을 적용하여 설명한다. 수강생들은 콘텐츠산업을 분석하는데 필요한 이론적 지식을 습득한다. 이후 콘텐츠산업의 한 부문을 선정하여 구체적으로 분석하는 과제를 수행한다. | |||||||||
| MCJ2038 | 콘텐츠산업과인공지능 | 3 | 6 | 전공 | 학사 | 2-3 | 미디어커뮤니케이션학과 | - | No |
| 본 과목은 미디어, 문화, 예술 분야를 어우르는 콘텐츠산업에 인공지능을 적용하는 방안을 탐구한다. 수강생들은 우선 인공지능과 관련된 기초적인 지식을 습득하고 콘텐츠산업에 인공지능이 적용한 사례들을 학습한다. 이상의 학습을 바탕으로 수강생들은 콘텐츠산업에 인공지능을 실제 적용하는 과제를 수행한다. | |||||||||
| MCJ2102 | 미디어커뮤니케이션개론 | 3 | 6 | 전공 | 학사 | 2-3 | 미디어커뮤니케이션학과 | 한 | Yes |
| 이 수업은 미디어 및 커뮤니케이션과 관련된 기본 개념부터 다양한 이론적 논의와 연구방법, 과학적 연구 사례에 이르기까지 언론학 전반을 대상으로 한다. 미디어 커뮤니케이션의 다양한 개념과 이론을 현재의 각종 현상에 직접 적용함으로써 현상에 대한 과학적 이해를 넓히는 것을 목적으로 한다. | |||||||||
| MCJ2110 | 융복합미디어와대중문화 | 3 | 6 | 전공 | 학사 | 2-3 | 미디어커뮤니케이션학과 | 한,영 | Yes |
| 본 과목에서 학생들은 변화하는 융복합 미디어 환경과 대중문화의 관계를 유기적으로 학습한다. 또한, 학생들은 융복합 미디어 환경에서 문화 다양성 개념을 재정립하고, 융복합 미디어를 통한 문화 활동 및 문화 행태의 다양성을 논의한다. | |||||||||
| MCJ2114 | 미디어테크놀로지와문화 | 3 | 6 | 전공 | 학사 | 2-3 | 미디어커뮤니케이션학과 | 한 | Yes |
| 본 과목은 VR, AR, MR, AI 등 문화 콘텐츠 산업과 관련된 새로운 미디어 테크놀로지를 설명한다. 이 과목에서 학생들은 문화 콘텐츠 제작, 유통, 소비 분야에서 이러한 미디어 테크놀로지가 어떻게 활용되고 있는지에 대해 학습한다. 또한, 미디어 테크놀로지 발전에 따라 문화 콘텐츠 산업이 어떻게 변하고 어떤 기회가 있을지에 대해 논의한다. | |||||||||
| MCJ2120 | 융합콘텐츠제작과실습 | 3 | 6 | 전공 | 학사 | 2-3 | 미디어커뮤니케이션학과 | - | No |
| 본 과목에서 학생들은 VR과 AR 테크놀로지와 관련된 기초적인 지식을 습득하고, 이러한 기술들을 콘텐츠 제작에 적용하는 방법과 과정을 배운다. 또한 학생들은 VR과 AR 테크놀로지를 활용하여 다양한 장르의 문화 및 예술 콘텐츠를 제작하는 과정을 실습해보고, 이를 통해 융합 콘텐츠 제작 관련 실무적 능력을 배양한다. | |||||||||
| MCJ3040 | 브랜드마케팅커뮤니케이션 | 3 | 6 | 전공 | 학사 | 3-4 | 미디어커뮤니케이션학과 | - | No |
| 브랜드는 기업의 가치를 높일 수 있는 차별화된 무형자산이다. 또한 동일화의 도구이기도 하다. 글로벌 경쟁시대에서 기업이 생존하기위해서는 브랜드 관리가 필수적이다. 따라서 본 강의에서는 브랜드에 대한 개념과 관련된 이론을 먼저 이해한 후 마케팅 커뮤니케이션 관점에서 브랜드를 살펴보는데 그 목적이 있다. 특히 브랜드 연상, 브랜드 이미지, 브랜드 자산, 브랜드 충성도에 대한 개념을 살펴보고 각각의 관리사례를 고찰해 보고자 한다. | |||||||||